This was a big deal. It started with an insight: friendships are known to end over small sums of money owed. We took that insight to our client, they got psyched, gave us MONEY (!), and we built a super fun, social heavy, influencer-supported campaign that even involved Jimmy Kimmel and his kind-of-a-big-deal late night show. Also? It was so, so fun to work on. And we only missed one summer of spending time outdoors, so.

P.S. I think numbers are boring, but I bet you don’t! Here are some all-star stats: 103MM paid social impressions, 187MM earned PR impressions, 30K social mentions, 64K landing page visits. Ooh.