My team and I were given the exciting opportunity to launch an Instagram channel for Bank of America’s Better Money Habits program. We kicked it off with two successful campaigns: #StreetSmart and #FaceValue, working with talented photographers and street artists to create something that was beautiful in the real world, and compelling on the internet. That’s the best kind of social, if you ask me. We still talk about this. A lot.

Winner of two Hatch awards:

Bronze for “Innovative Use of Media Single Entry” category
Merit for “Experiential: Guerrilla / Street Marketing” category